posters & advertising.
posters & advertising.
There are two projects on this page: first of all, the project for Negroni, an advertising campaign for a famous Italian cured meat brand, and second, three posters made to decorate a room with typical Australian phrases.
NEGRONI
This project was created for a Negroni contest regarding Negronetto’s 70th anniversary. The brief was to create an advertising campaign that could reflect the past and the future while maintaining the values of the brand. I decided to focus on the family, a recurring concept in Negroni’s ADVs, but a family of the future.
In the first visual I didn’t use any headline, as it is clear from the visual that the alien family is stealing a Negronetto from the earth.
The second visual represents a Negroni space station sending a rocket Negronetto to the family, taking a break after a long trip. The headline written in Klingon says “The tastiest break”.
decorative posters
These three posters, while visually distinct, are united by their shared theme of Australian culture and identity. The phrases are common Australian expressions that capture the country's laid-back, friendly, and honest spirit.
I used Photoshop and Illustrator for the posters, Photoshop for the dripping effect and the scale one, and Illustrator for the central, more decorative piece to ensure crisp lines and scalability.